diff --git a/src/applications/project/application/PhabricatorApplicationProject.php b/src/applications/project/application/PhabricatorApplicationProject.php
index 494bd9fa1..0fe314f02 100644
--- a/src/applications/project/application/PhabricatorApplicationProject.php
+++ b/src/applications/project/application/PhabricatorApplicationProject.php
@@ -1,81 +1,85 @@
 <?php
 
 final class PhabricatorApplicationProject extends PhabricatorApplication {
 
   public function getName() {
     return pht('Projects');
   }
 
   public function getShortDescription() {
     return pht('Organize Work');
   }
 
   public function getBaseURI() {
     return '/project/';
   }
 
   public function getIconName() {
     return 'projects';
   }
 
   public function getFlavorText() {
     return pht('Group stuff into big piles.');
   }
 
   public function getApplicationGroup() {
     return self::GROUP_ORGANIZATION;
   }
 
   public function getRemarkupRules() {
     return array(
       new ProjectRemarkupRule(),
     );
   }
 
   public function getRoutes() {
     return array(
       '/project/' => array(
         '(?:query/(?P<queryKey>[^/]+)/)?' => 'PhabricatorProjectListController',
         'filter/(?P<filter>[^/]+)/' => 'PhabricatorProjectListController',
         'edit/(?P<id>[1-9]\d*)/' => 'PhabricatorProjectEditMainController',
         'details/(?P<id>[1-9]\d*)/'
           => 'PhabricatorProjectEditDetailsController',
         'archive/(?P<id>[1-9]\d*)/' =>
           'PhabricatorProjectArchiveController',
         'members/(?P<id>[1-9]\d*)/'
           => 'PhabricatorProjectMembersEditController',
         'members/(?P<id>[1-9]\d*)/remove/'
           => 'PhabricatorProjectMembersRemoveController',
         'view/(?P<id>[1-9]\d*)/'
           => 'PhabricatorProjectProfileController',
         'picture/(?P<id>[1-9]\d*)/' =>
           'PhabricatorProjectEditPictureController',
         'create/' => 'PhabricatorProjectCreateController',
         'board/(?P<id>[1-9]\d*)/'.
           '(?P<filter>filter/)?'.
           '(?:query/(?P<queryKey>[^/]+)/)?' =>
           'PhabricatorProjectBoardViewController',
         'move/(?P<id>[1-9]\d*)/' => 'PhabricatorProjectMoveController',
         'board/(?P<projectID>[1-9]\d*)/edit/(?:(?P<id>\d+)/)?'
           => 'PhabricatorProjectBoardEditController',
         'board/(?P<projectID>[1-9]\d*)/delete/(?:(?P<id>\d+)/)?'
           => 'PhabricatorProjectBoardDeleteController',
         'board/(?P<projectID>[1-9]\d*)/column/(?:(?P<id>\d+)/)?'
           => 'PhabricatorProjectColumnDetailController',
         'update/(?P<id>[1-9]\d*)/(?P<action>[^/]+)/'
           => 'PhabricatorProjectUpdateController',
         'history/(?P<id>[1-9]\d*)/' => 'PhabricatorProjectHistoryController',
         '(?P<action>watch|unwatch)/(?P<id>[1-9]\d*)/'
           => 'PhabricatorProjectWatchController',
+
+      ),
+      '/tag/' => array(
+        '(?P<slug>[^/]+)/' => 'PhabricatorProjectProfileController',
       ),
     );
   }
 
   protected function getCustomCapabilities() {
     return array(
       ProjectCapabilityCreateProjects::CAPABILITY => array(
       ),
     );
   }
 
 }
diff --git a/src/applications/project/controller/PhabricatorProjectProfileController.php b/src/applications/project/controller/PhabricatorProjectProfileController.php
index 688f78ccd..5d701376f 100644
--- a/src/applications/project/controller/PhabricatorProjectProfileController.php
+++ b/src/applications/project/controller/PhabricatorProjectProfileController.php
@@ -1,293 +1,305 @@
 <?php
 
 final class PhabricatorProjectProfileController
   extends PhabricatorProjectController {
 
   private $id;
+  private $slug;
 
   public function shouldAllowPublic() {
     return true;
   }
 
   public function willProcessRequest(array $data) {
+    // via /project/view/$id/
     $this->id = idx($data, 'id');
+    // via /tag/$slug/
+    $this->slug = idx($data, 'slug');
   }
 
   public function processRequest() {
     $request = $this->getRequest();
     $user = $request->getUser();
 
-    $project = id(new PhabricatorProjectQuery())
+    $query = id(new PhabricatorProjectQuery())
       ->setViewer($user)
-      ->withIDs(array($this->id))
       ->needMembers(true)
       ->needWatchers(true)
-      ->needImages(true)
-      ->executeOne();
+      ->needImages(true);
+    if ($this->slug) {
+      $query->withSlugs(array($this->slug));
+    } else {
+      $query->withIDs(array($this->id));
+    }
+    $project = $query->executeOne();
     if (!$project) {
       return new Aphront404Response();
     }
+    if ($this->slug && $this->slug != $project->getPrimarySlug()) {
+      return id(new AphrontRedirectResponse())
+        ->setURI('/tag/'.$project->getPrimarySlug().'/');
+    }
 
     $picture = $project->getProfileImageURI();
 
     require_celerity_resource('phabricator-profile-css');
 
     $tasks = $this->renderTasksPage($project);
 
     $query = new PhabricatorFeedQuery();
     $query->setFilterPHIDs(
       array(
         $project->getPHID(),
       ));
     $query->setLimit(50);
     $query->setViewer($this->getRequest()->getUser());
     $stories = $query->execute();
     $feed = $this->renderStories($stories);
 
     $content = phutil_tag_div(
       'phabricator-project-layout',
       array($tasks, $feed));
 
     $id = $this->id;
     $icon = id(new PHUIIconView())
           ->setIconFont('fa-columns');
     $board_btn = id(new PHUIButtonView())
         ->setTag('a')
         ->setText(pht('Workboards'))
         ->setHref($this->getApplicationURI("board/{$id}/"))
         ->setIcon($icon);
 
     $header = id(new PHUIHeaderView())
       ->setHeader($project->getName())
       ->setUser($user)
       ->setPolicyObject($project)
       ->setImage($picture)
       ->addActionLink($board_btn);
 
     if ($project->getStatus() == PhabricatorProjectStatus::STATUS_ACTIVE) {
       $header->setStatus('fa-check', 'bluegrey', pht('Active'));
     } else {
       $header->setStatus('fa-ban', 'dark', pht('Archived'));
     }
 
     $actions = $this->buildActionListView($project);
     $properties = $this->buildPropertyListView($project, $actions);
 
     $crumbs = $this->buildApplicationCrumbs();
     $crumbs->addTextCrumb($project->getName())
       ->setActionList($actions);
 
     $object_box = id(new PHUIObjectBoxView())
       ->setHeader($header)
       ->addPropertyList($properties);
 
     return $this->buildApplicationPage(
       array(
         $crumbs,
         $object_box,
         $content,
       ),
       array(
         'title' => $project->getName(),
         'device' => true,
       ));
   }
 
   private function renderFeedPage(PhabricatorProject $project) {
 
     $query = new PhabricatorFeedQuery();
     $query->setFilterPHIDs(array($project->getPHID()));
     $query->setViewer($this->getRequest()->getUser());
     $query->setLimit(100);
     $stories = $query->execute();
 
     if (!$stories) {
       return pht('There are no stories about this project.');
     }
 
     return $this->renderStories($stories);
   }
 
   private function renderStories(array $stories) {
     assert_instances_of($stories, 'PhabricatorFeedStory');
 
     $builder = new PhabricatorFeedBuilder($stories);
     $builder->setUser($this->getRequest()->getUser());
     $builder->setShowHovercards(true);
     $view = $builder->buildView();
 
     return phutil_tag_div(
       'profile-feed',
       $view->render());
   }
 
 
   private function renderTasksPage(PhabricatorProject $project) {
 
     $user = $this->getRequest()->getUser();
 
     $query = id(new ManiphestTaskQuery())
       ->setViewer($user)
       ->withAnyProjects(array($project->getPHID()))
       ->withStatuses(ManiphestTaskStatus::getOpenStatusConstants())
       ->setOrderBy(ManiphestTaskQuery::ORDER_PRIORITY)
       ->setLimit(10);
     $tasks = $query->execute();
 
     $phids = mpull($tasks, 'getOwnerPHID');
     $phids = array_merge(
       $phids,
       array_mergev(mpull($tasks, 'getProjectPHIDs')));
     $phids = array_filter($phids);
     $handles = $this->loadViewerHandles($phids);
 
     $task_list = new ManiphestTaskListView();
     $task_list->setUser($user);
     $task_list->setTasks($tasks);
     $task_list->setHandles($handles);
 
     $phid = $project->getPHID();
     $view_uri = urisprintf(
       '/maniphest/?statuses=%s&allProjects=%s#R',
       implode(',', ManiphestTaskStatus::getOpenStatusConstants()),
       $phid);
     $create_uri = '/maniphest/task/create/?projects='.$phid;
     $icon = id(new PHUIIconView())
       ->setIconFont('fa-list');
     $button_view = id(new PHUIButtonView())
       ->setTag('a')
       ->setText(pht('View All'))
       ->setHref($view_uri)
       ->setIcon($icon);
     $icon_new = id(new PHUIIconView())
       ->setIconFont('fa-plus');
     $button_add = id(new PHUIButtonView())
       ->setTag('a')
       ->setText(pht('New Task'))
       ->setHref($create_uri)
       ->setIcon($icon_new);
 
     $header = id(new PHUIHeaderView())
       ->setHeader(pht('Open Tasks'))
       ->addActionLink($button_add)
       ->addActionLink($button_view);
 
     $content = id(new PHUIObjectBoxView())
       ->setHeader($header)
       ->appendChild($task_list);
 
     return $content;
   }
 
   private function buildActionListView(PhabricatorProject $project) {
     $request = $this->getRequest();
     $viewer = $request->getUser();
 
     $id = $project->getID();
 
     $view = id(new PhabricatorActionListView())
       ->setUser($viewer)
       ->setObject($project)
       ->setObjectURI($request->getRequestURI());
 
     $can_edit = PhabricatorPolicyFilter::hasCapability(
       $viewer,
       $project,
       PhabricatorPolicyCapability::CAN_EDIT);
 
     $view->addAction(
       id(new PhabricatorActionView())
         ->setName(pht('Edit Project'))
         ->setIcon('fa-pencil')
         ->setHref($this->getApplicationURI("edit/{$id}/")));
 
     $view->addAction(
       id(new PhabricatorActionView())
         ->setName(pht('Edit Members'))
         ->setIcon('fa-users')
         ->setHref($this->getApplicationURI("members/{$id}/"))
         ->setDisabled(!$can_edit)
         ->setWorkflow(!$can_edit));
 
     $action = null;
     if (!$project->isUserMember($viewer->getPHID())) {
       $can_join = PhabricatorPolicyFilter::hasCapability(
         $viewer,
         $project,
         PhabricatorPolicyCapability::CAN_JOIN);
 
       $action = id(new PhabricatorActionView())
         ->setUser($viewer)
         ->setRenderAsForm(true)
         ->setHref('/project/update/'.$project->getID().'/join/')
         ->setIcon('fa-plus')
         ->setDisabled(!$can_join)
         ->setName(pht('Join Project'));
       $view->addAction($action);
     } else {
       $action = id(new PhabricatorActionView())
         ->setWorkflow(true)
         ->setHref('/project/update/'.$project->getID().'/leave/')
         ->setIcon('fa-times')
         ->setName(pht('Leave Project...'));
       $view->addAction($action);
 
       if (!$project->isUserWatcher($viewer->getPHID())) {
         $action = id(new PhabricatorActionView())
           ->setWorkflow(true)
           ->setHref('/project/watch/'.$project->getID().'/')
           ->setIcon('fa-eye')
           ->setName(pht('Watch Project'));
         $view->addAction($action);
       } else {
         $action = id(new PhabricatorActionView())
           ->setWorkflow(true)
           ->setHref('/project/unwatch/'.$project->getID().'/')
           ->setIcon('fa-eye-slash')
           ->setName(pht('Unwatch Project'));
         $view->addAction($action);
       }
     }
 
 
     return $view;
   }
 
   private function buildPropertyListView(
     PhabricatorProject $project,
     PhabricatorActionListView $actions) {
     $request = $this->getRequest();
     $viewer = $request->getUser();
 
     $this->loadHandles(
       array_merge(
         $project->getMemberPHIDs(),
         $project->getWatcherPHIDs()));
 
     $view = id(new PHUIPropertyListView())
       ->setUser($viewer)
       ->setObject($project)
       ->setActionList($actions);
 
     $view->addProperty(
       pht('Members'),
       $project->getMemberPHIDs()
         ? $this->renderHandlesForPHIDs($project->getMemberPHIDs(), ',')
         : phutil_tag('em', array(), pht('None')));
 
     $view->addProperty(
       pht('Watchers'),
       $project->getWatcherPHIDs()
         ? $this->renderHandlesForPHIDs($project->getWatcherPHIDs(), ',')
         : phutil_tag('em', array(), pht('None')));
 
     $field_list = PhabricatorCustomField::getObjectFields(
       $project,
       PhabricatorCustomField::ROLE_VIEW);
     $field_list->appendFieldsToPropertyList($project, $viewer, $view);
 
     return $view;
   }
 
 
 }
diff --git a/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php b/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
index f67d36f63..bb7a5a1a0 100644
--- a/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
+++ b/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
@@ -1,112 +1,113 @@
 <?php
 
 final class PhabricatorProjectPHIDTypeProject extends PhabricatorPHIDType {
 
   const TYPECONST = 'PROJ';
 
   public function getTypeConstant() {
     return self::TYPECONST;
   }
 
   public function getTypeName() {
     return pht('Project');
   }
 
   public function getPHIDTypeApplicationClass() {
     return 'PhabricatorApplicationProject';
   }
 
   public function getTypeIcon() {
     return 'fa-briefcase bluegrey';
   }
 
   public function newObject() {
     return new PhabricatorProject();
   }
 
   protected function buildQueryForObjects(
     PhabricatorObjectQuery $query,
     array $phids) {
 
     return id(new PhabricatorProjectQuery())
       ->withPHIDs($phids)
       ->needImages(true);
   }
 
   public function loadHandles(
     PhabricatorHandleQuery $query,
     array $handles,
     array $objects) {
 
     foreach ($handles as $phid => $handle) {
       $project = $objects[$phid];
 
       $name = $project->getName();
       $id = $project->getID();
+      $slug = $project->getPrimarySlug();
 
       $handle->setName($name);
-      $handle->setObjectName('#'.rtrim($project->getPhrictionSlug(), '/'));
-      $handle->setURI("/project/view/{$id}/");
+      $handle->setObjectName('#'.$slug);
+      $handle->setURI("/tag/{$slug}/");
       $handle->setImageURI($project->getProfileImageURI());
 
       if ($project->isArchived()) {
         $handle->setStatus(PhabricatorObjectHandleStatus::STATUS_CLOSED);
       }
     }
   }
 
   public static function getProjectMonogramPatternFragment() {
     // NOTE: See some discussion in ProjectRemarkupRule.
     return '[^\s,#]+';
   }
 
   public function canLoadNamedObject($name) {
     $fragment = self::getProjectMonogramPatternFragment();
     return preg_match('/^#'.$fragment.'$/i', $name);
   }
 
   public function loadNamedObjects(
     PhabricatorObjectQuery $query,
     array $names) {
 
     // If the user types "#YoloSwag", we still want to match "#yoloswag", so
     // we normalize, query, and then map back to the original inputs.
 
     $map = array();
     foreach ($names as $key => $slug) {
       $map[$this->normalizeSlug(substr($slug, 1))][] = $slug;
     }
 
     $projects = id(new PhabricatorProjectQuery())
       ->setViewer($query->getViewer())
       ->withSlugs(array_keys($map))
       ->needSlugs(true)
       ->execute();
 
     $result = array();
     foreach ($projects as $project) {
       $slugs = $project->getSlugs();
       $slug_strs = mpull($slugs, 'getSlug');
       foreach ($slug_strs as $slug) {
         $slug_map = idx($map, $slug, array());
         foreach ($slug_map as $original) {
           $result[$original] = $project;
         }
       }
     }
 
     return $result;
   }
 
   private function normalizeSlug($slug) {
     // NOTE: We're using phutil_utf8_strtolower() (and not PhabricatorSlug's
     // normalize() method) because this normalization should be only somewhat
     // liberal. We want "#YOLO" to match against "#yolo", but "#\\yo!!lo"
     // should not. normalize() strips out most punctuation and leads to
     // excessively aggressive matches.
 
     return phutil_utf8_strtolower($slug);
   }
 
 
 }